Tonehaus Apple Digital Masters OFFICIAL

Well, here we are in September 2021 and Tonehaus is officially an Apple Digital Masters approved mastering house! That means when you upload your album to CDBaby, DistroKid, TuneCore or other digital distribution hub, we can also provide you with a set of high resolution masters directly for all of them, including iTunes.

On August 30, 2021, both Apple and Primephonic issued statements that they were joining forces. Primephonic says “Three years ago, Primephonic was launched to create a better future for classical music by addressing the challenges and complexities of the genre for the streaming era. We felt compelled to develop a streaming service that truly gets classical right—so that’s what we did over the last 3 years. But to fully achieve the next phase of our mission, we need to bring our classical streaming expertise to millions of listeners worldwide.”

The Apple press release reads: “With the addition of Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content. In the coming months, Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits.”

Personally, I have been slightly to very unsatisfied with Apple/iTunes and streaming in general over the years. Please allow me to elaborate; as a lover of sound, it should be no surprise that it is hard to be get excited about listening to highly compressed mp3s that miss all of the detail. As a classical music listener, I know I’m not the only one finding the limited metadata frustrating.

In any case, in the past I’ve subscribed to both the Tidal HiFi and Spotify Premium. Bottom line is that as a mastering engineer, it always hurts to hear the beautiful masters downsampled to “CD Quality” 44.1kHz/16bit, but it is a disappointment that we endure over and over. Part of the job. Streaming will never be as good as listening to hi-resolution master files, but at least with the newer options we as consumers are getting the ability to hear higher bit depth resolutions, even if the streams are using AAC compression, and the bit depth makes the biggest difference in the listening experience. The fact that you now have the option to get your music out there in 24 bit and higher sample rates like 48kHz and 96kHz is a very big deal, and we highly recommend taking advantage of as high of resolution you can for your distribution.

August 30, 2021
Dear Primephonic user,

Three years ago, Primephonic was launched to create a better future for classical music by addressing the challenges and complexities of the genre for the streaming era. We felt compelled to develop a streaming service that truly gets classical right—so that’s what we did over the last 3 years. But to fully achieve the next phase of our mission, we need to bring our classical streaming expertise to millions of listeners worldwide

As a classical-only startup, we can not reach the majority of global classical listeners, especially those that listen to many other music genres as well. We therefore concluded that in order to achieve our mission, we need to partner with a leading streaming service that encompasses all music genres and also shares our love for classical music. Today, we are therefore thrilled to share a great step forward in our mission – Primephonic is joining Apple Music!

The Primephonic service has been taken offline. We are working on an amazing new classical music experience from Apple for early next year.

In the interim, please check your email for more details about your 6 month free trial on Apple Music, your refund and more.

Yours,
The Primephonic Team
PRESS RELEASEAugust 30, 2021
Apple acquires classical music streaming service Primephonic
The renowned classical music experience is coming to Apple Music
CUPERTINO, CALIFORNIA AND LONDON Apple today announced it has acquired Primephonic, the renowned classical music streaming service that offers an outstanding listening experience with search and browse functionality optimized for classical, premium-quality audio, handpicked expert recommendations, and extensive contextual details on repertoire and recordings.
With the addition of Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content. In the coming months, Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits.
“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”
“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” said Thomas Steffens, Primephonic’s co-founder and CEO. “Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.”
“Primephonic was founded to ensure that classical music will stay relevant for future generations,” said Gordon P. Getty, a major shareholder of Primephonic. “Primephonic and Apple together can realize that mission and take classical to a worldwide audience.”
Primephonic is no longer available for new subscribers and will be taken offline beginning September 7. Apple Music plans to launch a dedicated classical music app next year combining Primephonic’s classical user interface that fans have grown to love with more added features. In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, providing access to hundreds of thousands of classical albums, all in Lossless and high-resolution audio, as well as hundreds of classical albums in Apple Music’s Spatial Audio, with new albums added regularly.